Challenge: As part of 10C Shared Space’s SDG Cities initiative, the organization wanted to share stories of how the UN Sustainable Development Goals were being used in the Guelph-Wellington community.

Solution: I helped 10C zero in on the overall purpose of these impact stories—both for 10C and the impact-driven organizations they wished to profile. We built out an aspirational purpose for the storytelling campaign, campaign goals, and key questions each story would strive to answer. From there, I interviewed impact leaders from various non-profit and for-profit organizations.

Outcome: I crafted a series of emotionally-charged stories that helped the participating organizations demonstrate the impact they’re making in the world—while allowing the SDG Cities project to inspire other organizations to embrace the SDGs.