We help purpose-driven organizations communicate with clarity, credibility, and heart.
Our Services
The Toolkit
Reduce the risk of greenwashing and purpose-washing by giving your marketing/communications team the context, messaging and facts they need to tell a truthful and authentic story.
Astoria
Want to bring your initiatives and numbers to life? Tie in some first-person experiences. Astoria makes it easy by helping you build a story-sharing culture - and automating the harvesting process.
H2H Copywriting
Stand out from the AI slop with reports, social media posts, whitepapers and stories that are written H2H - human-to-human.
The Impact Communications Toolkit
Often, when impact communications land flat, it’s because there’s a disconnect between impact strategy, communications, leadership— and every team in between.
This inability to efficiently transfer information results in stories that are factually inaccurate, exaggerated, devoid of authenticity—or all of the above.
The Impact Communications Toolkit fills this gap by equipping your storytellers with all the information they need to understand the context, logistics, and heart and soul behind your initiatives. This overview, combined with tailored impact communications guidelines, allows them to share your organization’s story truthfully—and with confidence.
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The Toolkit is designed for organizations that are serious about impact. They’ve made the commitments, integrated impact into their business strategy, and would like to start sharing that story.
It supports the next step in the journey by helping organizational storytellers understand both the technicalities - and the heart and soul - behind these complex initiatives, so they can effectively convey them to others.
With this package, you get:
A clear, visual overview explaining what your impact initiatives are - and how they fit together
An emotionally-charged Manifesto that helps people understand the true “why” behind your efforts
3 action snapshots to help teams (and other stakeholders) visualize the difference your initiatives are making in the world
Tools and templates to facilitate story harvesting across the organization
A Storytelling Guidebook filled with tactics, guidelines and strategies to help teams talk about impact in an authentic, truthful way
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Market/audience research
Impact strategy fine-tuning
A Story Idea Library to make it easy to source action-led examples for speeches, reports and other communications
Content strategy and calendar
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The Toolkit is built using my proprietary 4-step TrueStory method. You can find an overview of it here.
Astoria
Every organization is full of rich stories capable of making broad impact initiatives and numbers more relatable. The challenge? Most of them are hidden.
They’re in the minds of customers. Lost in forgotten conversations. Or scattered across teams.
Astoria helps you create systems, habits, and workflows to bring organizational storytelling to the foreground. Then, it uses the power of automation to help you capture, organize, and retrieve stories effortlessly.
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A 24/7 Story Collector: Astoria is always a text message away - ready to capture that perfect customer moment or first person account of impact-in-action.
Strategic Storytelling Playbook: A foundational document that clarifies your storytelling objectives, maps out the story collection process, and defines Astoria’s role.
Searchable Story Vault: An organized storytelling database that makes it easy for anyone to find the anecdote they need, when they need it.
Customized Storytelling Support: We tailor Astoria, and the story harvesting process, to meet each client’s unique storytelling needs.
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The Process.
Human-Centred Copywriting
To drive meaningful change, build brand goodwill, increase awareness, and motivate employees, people need to know what you're doing on the impact front — and why it matters.
Our impact copywriting services support communications teams that lack the time, in-house skills or resources to devote to impact storytelling. With over 20 years of experience in B2B and B2C copywriting, we can also provide overflow support for areas that extend beyond impact—making us a versatile member of your consultant pool.
Whether you require support with an upcoming impact report, social media campaign, blog post or whitepaper, we can help you communicate with authenticity and intention—turning complex ideas into clear, compelling stories that inspire trust and action.
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Impact Report Writing — End-to-end content development based on your B Impact Assessment data, CSR/ESG metrics, or other impact data.
Impact Case Studies — Journalistic-style interviews and case studies that humanize impact — bringing impact reports, websites, and customer communications to life.
Stakeholder Messaging — Transform impact report insights into website copy, social media posts, thought leadership articles and information decks.
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Content strategy
Website content refresh/alignment
Graphic design
Video storytelling (Southern Ontario only)
Customer/Stakeholder research
Internal surveys/research
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Our copywriting services are tailored to your unique needs. To determine if we’re a good fit for your next project, book a no-obligation call and let’s have a conversation!
Tell a story that stands out.
Our storytelling solutions are for organizations that are genuinely working to become a force for good and are looking to integrate that side of their brand into their corporate story—or talk about their products/services in a more accessible, human-centred way.
They aren’t afraid to transparently share their impact journey. They’re fiercely committed to telling the truth.
They exist to leave the world better than they found it.
If you’re this type of company—and you’re looking for a communications partner who will help you amplify your impact—give us a call. We’d love to chat.
What people are saying
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“The Harvest Impact team enjoyed working with Vanessa on a variety of circular economy writing projects - we had pages (and pages!) of information, research and operational documentation. She helped us distill our vision down to a clear storyline. She asked great questions that got to the heart of what our project was and we used this base document of story telling to assist us with newsletters, social media posts, website copy and for grant proposals which saved us staff time, made our message consistent and easy to understand."
Jess Barrie, Member Engagement & Success Lead, Harvest Impact
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“We chose to work with Vanessa over some lower cost copy writing options that we were looking at and we are thrilled that we did. Vanessa was not only able to write informed, accurate, and well sourced content, but she was able to work with niche topics in our industry that were designed to hit SEO targets. She researched the topics and came back with a 100% ready to post blog nearly every single time. Her quality of work was even noted by our SEO contractor who stopped allocating time to reviewing her work because it was already up to their very high standards. I would be very confident recommending Vanessa and H2H content to anyone who is looking for help with their content.”
Geoff Hamilton, Director of Marketing, EcoSafe Zero Waste Inc.
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“Working with Vanessa was an absolute pleasure. Her creativity, dedication, and attention to detail were remarkable. She consistently delivered high-quality content. Her ability to understand our brand's voice and translate it into engaging content was truly impressive. Communication was smooth and professional, making the entire process seamless. I would highly recommend Vanessa to anyone looking for a talented and reliable creative content developer.”
Marcela Stancu, Global Marketing Manager, CSA Group
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“Having known Vanessa from our days at Western, I'm always drawn to her passion and ability to articulate and communicate her thoughts, opinions and ideas in a clear, concise and thoughtful manner. I was struggling with a piece I was working on and reached out to Vanessa for a fresh set of eyes and guidance. All I can say is 'wow', did she every help me work through the roadblocks I was hitting, but also helped craft exactly what I was looking for and wanted to get across to my audience. Vanessa, thank you very much for weaving together my ideas and content in such a manner that so eloquently delivers the message I intended to bring forward and also still allows my personality and passions to shine through as well.”
Ardis McDonald, Manager, Fit for Duty, Hydro One
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"Vanessa, thank you so much for this great work. You have such a talent for storytelling and knowledge translation! It's honestly such a gift that you've put this together."
Dominica McPherson Director, Guelph & Wellington Task Force for Poverty Elimination
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“The process with you was very smooth and easy. The copy you sent me was pretty much ready to publish as-is… A few people on our team told me how much they liked the story and how it was written in such an accessible, engaging, and authentic tone. :) “
Isabela Varela, Marketing and Communication Lead at Be The Change Group
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"Vanessa played a pivotal role in our project by crafting engaging impact stories that highlighted local organizations and their alignment with the Sustainable Development Goals. Her genuine curiosity and knack for uncovering and sharing compelling narratives made a significant difference. Every organization involved shared that these stories not only helped them better understand their impact but also attracted new customers and supporters. Vanessa's storytelling expertise has truly been invaluable, leaving a lasting positive impact on both our team and the organizations we serve. We couldn't recommend her more highly."
Emily Hansen, Community Learning and Social Impact Lead, 10C Shared Space
