Maximize impact with our strategic communications solutions.
The Toolkit
The Impact Communications Toolkit is a foundational resource to help internal teams consistently share their organization’s impact progress in an authentic, truthful and energizing way…
Our Services
The Evergreen
If you’re just starting to roll out your impact story, or simply looking for short-term copywriting support, our Evergreen package may be exactly what you’re looking for…
The Perennial
The Perennial package is for impact-driven organizations that require external support to share their story more consistently over time…
The Impact Communications Toolkit
Authentic, transparent communication is the key to igniting widespread change. But finding your authentic voice—and sharing stories that actually resonate with people—can be difficult.
The Impact Communications Toolkit equips impact storytellers with all the information, details and context they need to connect with audiences on a human level.
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The Toolkit is designed for organizations that are serious about impact. They’ve made the commitments, integrated impact into their business strategy, and would like to start sharing that story.
It supports the next step in the journey by helping organizational storytellers understand both the technicalities - and the heart and soul - behind these complex initiatives, so they can effectively convey them to others.
With this package, you get:
A clear, visual overview explaining what your impact initiatives are - and how they fit together
An emotionally-charged Manifesto that helps people understand the true “why” behind your efforts
3 action snapshots to help teams (and other stakeholders) visualize the difference your initiatives are making in the world
Tools and templates to facilitate story harvesting across the organization
A Storytelling Guidebook filled with tactics, guidelines and strategies to help teams talk about impact in an authentic, truthful way
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Market/audience research
Impact strategy fine-tuning
A Story Idea Library to make it easy to source action-led examples for speeches, reports and other communications
Content strategy and calendar
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The Toolkit is built using my proprietary 4-step TrueStory method. You can find an overview of it here.
The EVERGREEN package is the captivating first chapter of your impact story.
It helps you introduce your customers to your impact initiatives—and sets the tone for transparent, human-centred impact communications moving forward.
Start your story on a strong note by clearly articulating your vision for the future, the actions you’re taking to achieve it—and why these actions matter.
Evergreen
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The Evergreen package includes:
A letter/e-mail from the CEO/leadership team to explain the thinking behind the company’s decision to invest in impact
An in-depth blog post to help interested parties dive deeper into the how, what and why of your impact commitments
3 social media posts designed to educate others on the bigger issue your working to solve - and showcase the impact you’re already making
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Have a larger campaign in mind? Great! You can substitute or supplement with any type of copy (e.g., internal/external newsletter articles, whitepaper, case study, emails etc.). Pricing may differ, however.
Website content refresh/alignment
Graphic design
Additional stakeholder interviews
Video storytelling (Southern Ontario only)
Customer/Stakeholder research
Internal surveys/research
Have you already started your storytelling journey—or perhaps you want more long-term copywriting support? If so, the PERENNIAL package may be for you.
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Step 1: I’ll sit down with your impact and marketing teams to better understand your storytelling goals, your impact journey to date and walk through what to expect.
Step 2: I’ll put together 3 creative briefs for the letter, blog and social media posts - and have a meeting with your team to refine.
Step 3: Based on our conversations in Step 2, I’ll go through any existing resources/information that can offer context around your impact journey.
Step 4: I’ll interview your CEO or leadership team to uncover the heart and soul of your impact messaging.
Step 5: I’ll craft engaging, authentic content aligned with your brand voice and style - and provide the drafts for your review
Perennial
Don’t just tell people you’re committed to impact—show them!
Our PERENNIAL package brings your impact initiatives to life through tangible examples, first-person interviews and engaging storylines.
It’s the meat of your story—advancing the plot over time.
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The PERENNIAL package starts at six monthly blog posts, up to 1200 words in length, that help you grow your impact—establishing brand trust, galvanizing stakeholders, and moving people to action.
Introductory storytelling consultation
6-month Content calendar
6 story briefs
Interviews with 6 pertinent stakeholders
Background research
SEO keywork integration
6 SEO headline options (per article)
6 1200-word blog posts (in Word documents)
6 promotional social media posts (content only)
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Supporting copy (e.g., internal/external newsletter articles, whitepaper, case study, emails etc.)
Content strategy
Website content refresh/alignment
Graphic design
Additional stakeholder interviews
Video storytelling (Southern Ontario only)
Customer/Stakeholder research
Internal surveys/research
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Interested in what the writing process entails? This is what you can expect.
Tell a story that stands out.
Our storytelling solutions are for organizations that are genuinely working to become a force for good and are looking to integrate that side of their brand into their corporate story—or talk about their products/services in a more accessible, human-centred way.
They aren’t afraid to transparently share their impact journey. They’re fiercely committed to telling the truth.
They exist to leave the world better than they found it.
If you’re this type of company—and you’re looking for a communications partner who will help you amplify your impact—give us a call. We’d love to chat.
What people are saying
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“The Harvest Impact team enjoyed working with Vanessa on a variety of circular economy writing projects - we had pages (and pages!) of information, research and operational documentation. She helped us distill our vision down to a clear storyline. She asked great questions that got to the heart of what our project was and we used this base document of story telling to assist us with newsletters, social media posts, website copy and for grant proposals which saved us staff time, made our message consistent and easy to understand."
Jess Barrie, Member Engagement & Success Lead, Harvest Impact
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“We chose to work with Vanessa over some lower cost copy writing options that we were looking at and we are thrilled that we did. Vanessa was not only able to write informed, accurate, and well sourced content, but she was able to work with niche topics in our industry that were designed to hit SEO targets. She researched the topics and came back with a 100% ready to post blog nearly every single time. Her quality of work was even noted by our SEO contractor who stopped allocating time to reviewing her work because it was already up to their very high standards. I would be very confident recommending Vanessa and H2H content to anyone who is looking for help with their content.”
Geoff Hamilton, Director of Marketing, EcoSafe Zero Waste Inc.
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“Working with Vanessa was an absolute pleasure. Her creativity, dedication, and attention to detail were remarkable. She consistently delivered high-quality content. Her ability to understand our brand's voice and translate it into engaging content was truly impressive. Communication was smooth and professional, making the entire process seamless. I would highly recommend Vanessa to anyone looking for a talented and reliable creative content developer.”
Marcela Stancu, Global Marketing Manager, CSA Group
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“Having known Vanessa from our days at Western, I'm always drawn to her passion and ability to articulate and communicate her thoughts, opinions and ideas in a clear, concise and thoughtful manner. I was struggling with a piece I was working on and reached out to Vanessa for a fresh set of eyes and guidance. All I can say is 'wow', did she every help me work through the roadblocks I was hitting, but also helped craft exactly what I was looking for and wanted to get across to my audience. Vanessa, thank you very much for weaving together my ideas and content in such a manner that so eloquently delivers the message I intended to bring forward and also still allows my personality and passions to shine through as well.”
Ardis McDonald, Manager, Fit for Duty, Hydro One
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"Vanessa, thank you so much for this great work. You have such a talent for storytelling and knowledge translation! It's honestly such a gift that you've put this together."
Dominica McPherson Director, Guelph & Wellington Task Force for Poverty Elimination
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“The process with you was very smooth and easy. The copy you sent me was pretty much ready to publish as-is… A few people on our team told me how much they liked the story and how it was written in such an accessible, engaging, and authentic tone. :) “
Isabela Varela, Marketing and Communication Lead at Be The Change Group
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"Vanessa played a pivotal role in our project by crafting engaging impact stories that highlighted local organizations and their alignment with the Sustainable Development Goals. Her genuine curiosity and knack for uncovering and sharing compelling narratives made a significant difference. Every organization involved shared that these stories not only helped them better understand their impact but also attracted new customers and supporters. Vanessa's storytelling expertise has truly been invaluable, leaving a lasting positive impact on both our team and the organizations we serve. We couldn't recommend her more highly."
Emily Hansen, Community Learning and Social Impact Lead, 10C Shared Space
