Effective communication can save the world
If there there’s one thing I took away from the Netflix movie Don’t Look Up, it’s that poor communication isn’t just irritating. It can actually contribute to the destruction of our planet.
I put together the above slide deck to make my case but, basically, the TL;DR version is: If you bury the lead, if you don’t consider the unique needs and motivations of your audience, if you overload your message with jargon and fail to effectively simplify a complex topic, people just aren’t going to listen to what you have to say.
And if people aren’t listening, it doesn’t matter how world-changing your message is. Ain’t nobody gonna buy it.
If you’re an environmentally- and socially-sustainable business, this is a lesson worth heeding. Right now, you have a small window to change the business narrative—and drive swift, meaningful action that governments alone can’t seem to do. But for that to happen, you need to tell your business stories—and you need to tell them well.
There are few key ways you can do this:
- Flood the internet with poignant thought leadership pieces that demonstrate how business can be more than a profit-generation tool—and actually contribute to the greater good;
- Showcase your innovative, complex, world-changing products and services through clear—and engaging—articles and blog posts;
- Debunk the plethora of sustainability myths and misinformation that are preventing consumers from making informed (and planet-friendly) choices; and
- Make a convincing business case for putting people and planet first—one that strives to educate, inspire and motivate others to follow.
If you fall into this category and would like to bolster your communications efforts in 2022, I would love to help! Let’s brainstorm some ways to make your world-saving business stand out from the crowd—and encourage people to stand up, take notice and work together to drive meaningful action.