Appnovation: Advancing business through digital means

Appnovation builds purposeful, customer-first digital solutions—taking care of everything from strategy and experience & design to engineering and managed services. They help organizations like Samsung, Rogers, IBM and Hewlett Packard build better digital experiences—by meeting business needs with the right technology.

To help their customers and prospective customers stay abreast of the latest tech trends and advancements—and familiarize themselves with available solutions to common business challenges—Appnovation leverages the power of content marketing and heavyweight content creators.

They call on us to craft everything from blog posts to whitepapers—or, in this case, both. On this project, we helped the content team build out a whitepaper on the importance of incremental digital transitions in healthcare—supporting them through the multiple subject matter expert interviews, collaborating on story angles and optimizing the information presentation. From there, we crafted the final piece and supporting materials (like this blog post) to promote it.